Our Audience Segmentation Methodology
See how we turn comprehensive market data into meaningful audience segments and actionable strategies for your business.
Data accuracy
Rely on analysis founded on robust sources and meticulous processing.
Custom segmentation
Segmentation methods adapted for each client’s unique needs.
Meet Our Specialists
Lisa Chau
Analytics Lead
Lisa brings over a decade of experience in audience analytics, with a focus on advanced segmentation for consumer markets in Australia.
James Redman
Strategy Director
James specialises in transforming complex datasets into clear, actionable segmentation insights for clients across different industries.
Priya Singh
Client Engagement
Priya ensures smooth communication throughout each project, supporting clients in leveraging segment insights effectively.
Segmentation Process Explained
Our process follows five distinct stages, beginning with a deep-dive discovery session and concluding with a collaborative review of actionable audience segments. Each step is designed to ensure transparency, precision, and client alignment.
Initial discovery with your team
Comprehensive data collection phase
Qualitative and quantitative analysis
Segment identification and mapping
Collaborative strategy session
Why Choose NextSpark For Segmentation?
How our approach to audience segmentation compares with other providers and traditional research agencies
| Segmentation features | NextSpark Analytics | Specialist Agencies | Traditional Consultancies |
|---|---|---|---|
| Level of segmentation customisation | Extensive custom design | Moderate | Limited |
| Source and reliability of data sets | Primary and secondary sources | Varied sources | Often generic |
| Delivery timeframes | Project-based estimates | Project-based | Lengthy |
| Transparency in reporting | Detailed, clear reporting | Mixed | Standard reports |
| Ethical and legal compliance | Australian data standards | Varies | Generic compliance |
| Support for campaign planning | Strategic partnerships | Some support | Limited |
| Client involvement and feedback cycle | Highly collaborative | Occasional | Minimal |
| Results disclaimer | Results may vary | Results may vary | Results may vary |